About the company
Amour Vert is a sustainable brand of Women’s apparel and accessories. The direct-to-consumer brand has an omni-channel strategy, leveraging inventory from across seven physical stores in the United States and a distribution center, all available to purchase via their e-commerce store which is their biggest channel.
About my role
I am currently Head of E-Commerce, managing a small cross-functional team.
My responsibilities primarily focus on achieving growth and revenue goals, improving conversion rate via data-driven approaches to design, and collaborating with Marketing and Art Direction to conceptualize and execute campaigns and product launches.
I am very hands-on, and do all of the research, testing, wireframes and product design of every new feature on the e-commerce site, including:
Redesign of the Product Detail Page
Redesign of the Cart
Design of modular CMS-like system for marketing to deploy landing pages and other content pages
Improvements on the Homepage, Navigation and Category Listing Pages
Live Site - video of PDP & Checkout Flow
From Product Detail Page to order confirmation in less than 30 seconds.
Mobile-first redesign of the Product Detail Page
The redesign of the Product Detail Page increased conversions by 22 basis points within 2 months of its release.
Mobile-first redesign of the Cart
The cart redesign increased conversion rate by 28 basis points within two months of its release.
Packaging Analysis and Redesign
Spearheaded packaging redesign in 2018, introducing new mailer format and optimizing box sizes for shipping and packaging cost, introducing more sustainable options, better quality and significant cost savings. Unit savings ranged between $0.50 - $2.00 per unit for packaging, and $0.48 - $2.28 per unit for shipping costs.